About Shay
Read About Shay
Hi, Iโm Shaniah, founder of Toned by Shay.
I grew up in cheerleading, dance, flag football, and weightlifting, so movement has always been part of my life. But Toned by Shay really started during COVID, right after high school. That season pushed me to reset and take my fitness seriously. What began as working on myself quickly turned into helping others once people started asking how I trained and stayed consistent.
In 2021โ2022, I began personal training and realized this was bigger than just workouts. My programs are known for being challenging but fun, I push my clients because I care about results. Iโm sweet and bubbly, but I donโt play about my craft. I believe in accountability, structure, and actually doing the work so we can see real change. Iโve helped clients shed body fat quickly because my training is intentional, not random.
THE REBRAND
In 2022, I pursued my Business degree at the University of Central Florida and worked in sports business, including in the marketing department at NBCUniversal. That experience shaped how I coach today. Youโre not just training with someone who loves fitness, youโre working with someone who understands strategy, structure, and long-term growth.
Today, I train clients at EลS Fitness while continuing to build Toned by Shay. And because confidence matters just as much as performance, I began selling activewear, because you should look good while showing up for yourself.
Thank you for coming with me on this journey, Toned by Shay is growing into more than sessions and apparel, itโs evolving into structured programs, elevated fitness experiences, and a brand that teaches women how to train with purpose, not just motivation.
